Even though we don’t realize it, our lives are dominated by industry. And by “industry” I don’t just mean the factories themselves but also their products. They are all over our houses, made of plastic or materials that, up to a few years ago, were totally unknown. They are brightly colored, and they chase after us everywhere. They haunt us from the advertisements, which appeal ever more subtly to our psychology, to our subconscious. I would go so far as to say that, by setting the story of Red Desert in the world of factories, I have gotten to the source of that crisis that, like a river, collects together a thousand tributaries and then bursts out into a delta, overflowing its banks and drowning everything.